The two posts below are clipped from websites, the first - HomeOwners Alliance - is from the links section of the ARB site, the second post is from the RIBA What's On.
It would be quite straightforward to identify one or two trade magazines along with one or two other sources, as well as the professional bodies and umbrella organisations. Then, perhaps four times a year (one per season) find an article or even a series of short articles which can then be released immediately or a timed release e.g. one per month. So, for example in all we could programme between 4 and 12 very short articles per annum.
Each article would have built-in links and would also quote the source of the article. Visitors browsing will then automatically link through to the originating sites and thereby help generate the 'network' of traffic.
The other point about blog posts is that they auto-archive and they are 'sharable' to the Twittersphere and Facebook, and therefore potentially through to other social media. This helps the 'search-bots' 'see' there is activity to the site and it starts to rise in the search rankings as it is identified as 'live', 'useful', and is not a static or dead site.