The two posts below are clipped from websites, the first - HomeOwners Alliance - is from the links section of the ARB site, the second post is from the RIBA What's On.
It would be quite straightforward to identify one or two trade magazines along with one or two other sources, as well as the professional bodies and umbrella organisations. Then, perhaps four times a year (one per season) find an article or even a series of short articles which can then be released immediately or a timed release e.g. one per month. So, for example in all we could programme between 4 and 12 very short articles per annum.
Each article would have built-in links and would also quote the source of the article. Visitors browsing will then automatically link through to the originating sites and thereby help generate the 'network' of traffic.
The other point about blog posts is that they auto-archive and they are 'sharable' to the Twittersphere and Facebook, and therefore potentially through to other social media. This helps the 'search-bots' 'see' there is activity to the site and it starts to rise in the search rankings as it is identified as 'live', 'useful', and is not a static or dead site.
The aim of the HomeOwners Alliance is to take the stress, uncertainty and unnecessary expense out of buying and owning a home. They want to help those who want to own their own home to realise their dream.
They campaign for homeowners and aspiring homeowners to get a better deal from government and industry, and provide services that homeowners can trust.
Owning your own home is one of life’s most fulfilling experiences. But it is also your biggest financial commitment, and can be very stressful.
The problem for homeowners is they are lay people pitched against the professionals – and it is an unfair contest. You buy a property or do an extension perhaps only every twenty years. But you are doing huge deals with professionals who do it every day. The industry also has hundreds of lobby groups to ensure government is on their side.
This is why we created the HomeOwners Alliance – so the homeowner has a voice. They promote the interests of the homeowner in the media and government. They campaign for policies that help homeowners, and against bad practices by the industry.
They are an online community where homeowners and homebuyers can come together to discuss issues of mutual interest. They provide independent advice to homeowners, and services you can trust, including a legal advice line.
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